| Color | Hex | Usage |
|---|
| Gold | #E3C729 | Primary accent, CTAs, active navigation, upgrade prompts |
| Off-white | #F4F4F4 | Page backgrounds |
| Black | #111111 | Primary text, buttons |
| Gray | #707070 | Secondary/inactive text |
| Light gray | #DADADA | Inactive icons, borders |
| Border gray | #ABABAB | Secondary button borders |
| Card gray | #E5E5E5 | Card backgrounds, image placeholders |
| Style | Font | Weight | Size | Usage |
|---|
| Display / H1 | Ivar Headline | Regular (400) | 56px | Page titles (“Meeko’s Box”) |
| H2 | Ivar Headline | Regular (400) | 36px | Section headers, upsell headlines |
| H3 | Akkurat Pro | Regular (400) | 22px | Product names, prices |
| H4 / Label | Akkurat Pro | Bold (700) | 12px | Uppercase labels, navigation, status indicators. Tracking: 2.4px |
| Body | Akkurat Pro | Regular (400) | 16px | Descriptions, details. Line-height: 1.5 |
| Body small | Akkurat Pro | Regular (400) | 14px | Secondary text, links |
| Button | Akkurat Bold | Bold (700) | 13px | Button labels. Tracking: 2.717px, uppercase |
- Warm minimalism: Clean layouts with generous whitespace, warm gold accents
- Editorial serif + functional sans: Ivar Headline for emotional/display, Akkurat Pro for functional/body
- Photography-forward: High-quality lifestyle dog photography, natural tones
- Rounded elements: Buttons (100px radius, pill shape), cards (10px radius), icons (circular backgrounds)
- Glass/blur effects: Navbar uses frosted glass, some CTAs use backdrop-blur
The Golden Child wordmark uses a custom serif logotype. It appears large in the footer in a display treatment and smaller in the navbar.