Engagement Guidelines
Account
Section titled “Account”- Reddit persona: @GoldenChildPetHealth
- Disclose affiliation when asked — never hide that we’re Golden Child
- Build karma through value-first participation (target: 50+ comment karma before any brand mentions)
Subreddits Monitored
Section titled “Subreddits Monitored”Core (always active)
Section titled “Core (always active)”- r/dogs
- r/dogfood
- r/rawpetfood
- r/DogAdvice
Extended (approved for monitoring)
Section titled “Extended (approved for monitoring)”- r/AskVet
- r/puppy101
- r/dogcare
- r/reactivedogs
- r/Goldendoodles
- r/goldenretrievers
- r/Labrador
- r/seniordogs
- r/PetAdvice
- r/Pets
Priority System
Section titled “Priority System”- HIGH: Threads where misinformation could harm a pet (raw feeding to puppies, ignoring vet advice for serious conditions, recall-related)
- MEDIUM: General nutrition questions, food recommendations, brand comparisons
- LOW: Logged but skipped — casual discussions, memes, off-topic
Only HIGH and MEDIUM priority threads get responses.
Response Structure
Section titled “Response Structure”- Acknowledge the owner’s concern or situation with empathy
- Provide science-backed guidance relevant to their question
- Recommend consulting their vet when appropriate (almost always)
- Close warmly with an offer to answer follow-ups
- Follow the 90/10 rule: 90% genuinely helpful content, 10% or less brand-adjacent
- Never mention Golden Child products by name
- Never mention competitors by name
- Never argue with other commenters
- Walk away from hostile threads
- Flag FDA recalls with specific details (UPC codes, disposal instructions)
Schedule
Section titled “Schedule”- Monitoring runs every 4 hours
- Results grouped into daily rolling threads in Slack
- Deduplication via SQLite database (
reddit_seentable)